Our History

Aqua Essence Pools was founded in 2005 through the efforts of Marc Ruff, Jerrilynn Ruff, Alan Vincent, and Pat Basset. And with the combined knowledge of over 40 years in the industry, our team came together with the simple goal to build people’s dream pools while offering quality and consistency at an honest price.

In the coming years the market experienced one of the biggest booms in the history of Phoenix and as a result, we grew as a small family business!
However, as the market grew it became more competitive and new companies opened almost daily, to match its demands. But we endeavored to stay true to our core goal; to offer quality and consistency at an honest price.

In 2008, as the business was growing, the economy crashed; which caused many companies to close in the Phoenix Metro Area. We cut back and focused on renovations and finishing projects that other companies couldn't due to closing.

Over the past 18 years, we have worked alongside our customers to transform their dreams into reality. And by doing so it has formed lasting relationships with local city employees, renown subcontractors and local businesses.

Find out more about who we are, and why we do what we do.


Aqua Essence Pools LLC
ROC 208777-KA-5